Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand dupes and alternatives Sephora Collection
3.7 (350)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Claims 12-hour wear
Differences: Matte rather than natural finish· Medium rather than light coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
55
Wear & performance
60
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol
The closest shade to Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ecru, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.
ComparedYour shade30 SandClosest shade matchEcruHow they compareScore
Shade match55% of overall99
Colour60%98#e7b78d#e6b78bLooks identicalColour difference 0.8 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier M1, against Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand. Every attribute compared, with its share of the score.
ComparedYour shade30 SandClosest overall alternativeAtelier M1How they compareScore
Shade match55% of overall97
Colour60%95#e7b78d#ecb78dLooks identicalColour difference 1.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared85
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60LightMediumSome differenceMedium coverage rather than light
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, combinationBoth marketed for normal/combination skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $30 more
