Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
22 of 33 matches
Only showing matches made for combination skin, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $27.30 at Ulta Beauty · product price; shade not separately priced
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $27.30 at Ulta Beauty
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$6.30 less (23%)Matches: Very close colourSame natural finishSame buildable coverage
No material differences in the data we have.
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetSephoraCosts $20.70 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than buildable coverage · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $20.70 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than buildable coverage · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $25.70 moreMatches: Very close colourSame natural finishClaims transfer resistance
Differences: Medium rather than buildable coverageDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with cool red undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $20.70 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than buildable coverage · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $32.70 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $17.70 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: Medium Deep with neutral olive undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $11.70 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than buildable coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim a lightweight feel
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $32.70 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $44.70 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Medium rather than buildable coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $22.70 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: Medium-deep with olive undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $22.70 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly deeperMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $21.70 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than buildable coverage · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraTargetCosts $2.70 moreMatches: Same natural finishSame buildable coverageClaims a skin-like finish
Differences: Slightly lighter
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $21.70 moreMatches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than buildable coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage
Retailer shade note: Medium deep with warm undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $41.70 moreMatches: Near-identical swatch colourSame buildable coverageClaims a blurring effect
Differences: Matte rather than natural finishContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deep shade, rosy undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $8.70 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: deep - warm
Low confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $20.70 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: for medium skintones with neutral olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.70 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Light-medium rather than buildable coverageNo long-wear claim
Looks identical · Light-medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light-medium rather than buildable coverage · No long-wear claim
Retailer shade note: medium
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $14.70 moreMatches: Near-identical swatch colourClaims transfer resistanceClaims not settling into lines
Differences: Matte rather than natural finishFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage
Retailer shade note: for tan-dark cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42 · low stockView at Macy'sShowing 12 of 20 matches
The closest shade to Sigma Beauty Skin Perfector Hydrating Tint 4 - Medium Beige (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 115.5 Mocha
$22
40.0 Deep Tan
$30
Honey
$36
30 Medium Peach
$32
Sand
$12
8.75
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B70, against Sigma Beauty Skin Perfector Hydrating Tint in 4 - Medium Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B70.
9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew, against Sigma Beauty Skin Perfector Hydrating Tint in 4 - Medium Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 27W Yew.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B70
Ulta BeautyYour shade $27.30 at Ulta Beauty · product price; shade not separately priced
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 27W Yew
SephoraYour shade $27.30 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
