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Luminous Longwear Liquid Foundation Cocoa dupes and alternatives SIIA Cosmetics

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect Blur Out Skin Tint Stick 020

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Luminous · Buildable coverage
The match
Milani
020
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
90out of 100
Colour
97
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $4.09 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Luminous · Buildable coverage
The match
Smashbox
Deep Golden
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Light coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
55
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$41Ulta BeautyUlta Beauty
Costs $26.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sigma Beauty

    Skin Perfector Hydrating Tint

    6 - Dark Rich
    Shade match 82
    $27.30$39Ulta BeautyUlta BeautyCosts $12.90 more

    Matches: Same buildable coverageBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finish

    Score details
    Shade match
    82
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish

    Retailer shade note: brown

    Low confidence· Digital match

    View match
  2. Shade match 86
    $48SephoraSephoraCosts $33.60 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    85
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $39SephoraSephoraCosts $24.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingAdds SPF 50

    Differences: Natural rather than luminous finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: deep complexion with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    37N Brilliant
    Shade match 85
    $47SephoraSephoraCosts $32.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    16
    Shade match 85
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    60
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 84
    $52SephoraSephoraCosts $37.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $44SephoraSephoraCosts $29.60 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Timeless Hydrating Foundation

    61G Espresso Golden
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than luminous finish

    Score details
    Shade match
    84
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Natural rather than luminous finish

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Ambient Soft Glow Foundation

    14.5
    Shade match 83
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    60
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $55SephoraSephoraCosts $40.60 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than luminous finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Full rather than buildable coverage

    Retailer shade note: D7 - very deep with neutral undertones and an olive tone

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    5.15
    Shade match 88
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light medium, neutral golden

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $46SephoraSephoraCosts $31.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $48SephoraSephoraCosts $33.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    59
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: for medium deep skintones with warm bronze undertones

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 86
    $60Ulta BeautyUlta Beauty(product price)Costs $45.60 more

    Matches: Very close colour

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $48SephoraSephoraCosts $33.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    59
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: for deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · RMS Beauty

    ReEvolve Natural Finish Foundation

    122
    Shade match 87
    $59Ulta BeautyUlta Beauty(product price)Costs $44.60 more

    Matches: Very close colourClaims a blurring effect

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: rich ebony

    Medium confidence· Digital match

    View match
  17. #19 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 81
    $60SephoraSephoraCosts $45.60 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Slightly lighterNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Looks identical
    • Very deep · Neutral undertone

    $35

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Very close colour
    • Very deep

    $12

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $36

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 020, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest shade match020Score
Shade match55% of overall90
Colour97#6a4229#6b452dLooks identicalColour difference 1.1 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall56
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 75/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 020.

Same or better

  • Near-identical swatch colour
  • Same buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of luminous
  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Golden, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest overall alternativeDeep GoldenScore
Shade match55% of overall87
Colour91#6a4229#70432cVery close colourColour difference 2.1 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Golden.

Same or better

  • Very close colour
  • Light rather than buildable coverage
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of luminous

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 25
Overlap

Where to buy

Closest shade match

Milani Conceal + Perfect Blur Out Skin Tint Stick 020

Match price
$18.49Ulta BeautyUlta Beauty
Costs $4.09 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Golden

Match price
$41Ulta BeautyUlta Beauty
Costs $26.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.