Luminous Longwear Liquid Foundation Cocoa dupes and alternatives SIIA Cosmetics
Very deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 32 matches
Only showing matches made for oily skin, with full coverage.
Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 91out of 100
- Colour
- 97
- Depth
- 99
- Undertone
- 70
Your shade $14.40 at Ulta Beauty
Where to buy Neutral Deep
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Deep
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 77out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 55
- Wear (Wear & performance)
- 80
- Skin (Skin suitability)
- 50
Your shade $14.40 at Ulta Beauty
Where to buy Neutral Deep
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

4N74
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74
- Looks identical
- Very deep · Neutral undertone
$35

7C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C
- Very close colour
- Very deep · Cool undertone
$38
Rich
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich
- Very close colour
- Very deep
$12

Cocoa
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa
- Very close colour
- Very deep · Neutral undertone
$36
NC60
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60
- Very close colour
- Very deep · Neutral undertone
$30

Clove 11.4
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4
- Close colour
- Very deep · Neutral undertone
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Deep.
Same or better
- Near-identical swatch colour
- Full rather than buildable coverage
- Claims a blurring effect
- Adds SPF 40
Different
- Matte finish instead of luminous
- No long-wear claim
- Does not claim a lightweight feel
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Why the closest overall alternative works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Deep, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Deep.
Same or better
- Near-identical swatch colour
- Full rather than buildable coverage
- Both claim long-wearing
- Adds SPF 50
Different
- Natural finish instead of luminous
- Does not claim a lightweight feel
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Where to buy
Closest shade match
IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Deep
Your shade $14.40 at Ulta Beauty
Closest overall alternative
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Deep
Your shade $14.40 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.