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Luminous Longwear Liquid Foundation Fair dupes and alternatives SIIA Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without dimethicone.

  • 9 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Westman Atelier
Atelier F5
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $54.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Tower 28 Beauty
3W Coronado
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Fair (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Very close colour
    • Fair · Warm · peach undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F5, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchAtelier F5Score
Shade match55% of overall91
Colour98#ebc9a4#edcaa3Looks identicalColour difference 0.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, combinationSkin-type suitability not published for one product
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F5.

Same or better

  • Near-identical swatch colour
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of luminous
  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternative3W CoronadoScore
Shade match55% of overall88
Colour93#ebc9a4#efcfa8Very close colourColour difference 1.7 (0 is identical)
Depth96FairFairSameDepth difference: 2.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado.

Same or better

  • Very close colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F5

Best price
$69SephoraSephora
Costs $54.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.