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Luminous Longwear Liquid Foundation Fair dupes and alternatives SIIA Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Ivory (C-026)

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Bobbi Brown
Cool Ivory (C-026)
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
98
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $43.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
IT Cosmetics
Light Medium Warm
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
77
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$39Ulta BeautyUlta Beauty
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Maracuja Juicy Glow Tint

    16N Fair-Light Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    71
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: fair with warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Fair (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $36

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

  3. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  5. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Very close colour
    • Fair · Neutral undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Very close colour
    • Fair · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Ivory (C-026), against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchCool Ivory (C-026)Score
Shade match55% of overall91
Colour98#ebc9a4#e8c6a2Looks identicalColour difference 0.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared46
Finish0LuminousMatteDifferentMatte finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Ivory (C-026).

Same or better

  • Near-identical swatch colour
  • Medium rather than buildable coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of luminous

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listListed (linalool)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap

Why the closest overall alternative works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Medium Warm, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeLight Medium WarmScore
Shade match55% of overall87
Colour92#ebc9a4#f2cca9Very close colourColour difference 2.0 (0 is identical)
Depth97FairFairSameDepth difference: 2.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared77
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, oily, sensitiveSkin-type suitability not published for one product
Overall match 85/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Medium Warm.

Same or better

  • Very close colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 40

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 40
Overlap

Where to buy

Closest shade match

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Ivory (C-026)

Best price
$58SephoraSephora
Costs $43.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Medium Warm

Best price
$39Ulta BeautyUlta Beauty
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.