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Luminous Longwear Liquid Foundation Fair dupes and alternatives SIIA Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, with a radiant finish.

  • 2 matches have no finish listed and are not shown.

Closest shade matchClosest overall alternative: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD21

The equivalent shade and the most similar foundation overall.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Chanel
BD21
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
79
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
95
Depth
99
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $54.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $54.60 more

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than luminous finishLight rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $49Ulta BeautyUlta BeautyCosts $34.60 more

    Matches: Very close colourClaims not settling into linesClaims colour stability

    Differences: Radiant rather than luminous finishLight rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage

    Retailer shade note: light neutral beige

    Medium confidence· Digital match

    View match
  3. #4 · Revolution Beauty

    Superdewy Cushion Foundation

    Light Neutral Warm
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Cool
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  5. #6 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Cool
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Light rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Fair (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $36

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

  3. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  5. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Very close colour
    • Fair · Neutral undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Very close colour
    • Fair · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD21, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest matchBD21Score
Shade match55% of overall90
Colour95#ebc9a4#e9cba7Looks identicalColour difference 1.3 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 84/100Shade match 90/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD21.

Same or better

  • Near-identical swatch colour
  • Radiant finish instead of luminous
  • Light rather than buildable coverage
  • Both claim long-wearing

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy BD21

Match price
$69Ulta BeautyUlta Beauty
Costs $54.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.