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Luminous Longwear Liquid Foundation Mocha dupes and alternatives SIIA Cosmetics

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

  • Light0
  • Light to medium0
  • Medium1
  • Full0
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without talc or dimethicone.

  • 12 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12.5N Mojave

The equivalent shade and the most similar foundation overall.

Your shade
SIIA Cosmetics
MochaChange shade
Depth and undertone: Medium tan
Finish and coverage: Luminous · Buildable coverage
The match
Tower 28 Beauty
12.5N Mojave
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
89
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Mocha (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Very close colour
    • Medium tan · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    530 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 530 Suede C

    • Very close colour
    • Medium · Cool undertone

    $32

    Ulta BeautyView at Ulta Beauty
  5. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5N Mojave, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest match12.5N MojaveScore
Shade match55% of overall86
Colour89#bf8c57#b88d60Very close colourColour difference 2.4 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5N Mojave.

Same or better

  • Very close colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 12.5N Mojave

Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.