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Luminous Longwear Liquid Foundation Mocha dupes and alternatives SIIA Cosmetics

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without talc.

Closest shade matchClosest overall alternative: Youngblood Loose Mineral Foundation Toast

The equivalent shade and the most similar foundation overall.

Your shade
SIIA Cosmetics
MochaChange shade
Depth and undertone: Medium tan
Finish and coverage: Luminous · Buildable coverage
The match
Youngblood
Toast
Depth and undertone: Medium tan · Warm
Finish and coverage: Buildable coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
97
Depth
99
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $35.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    30 Medium Tan Warm
    Shade match 83
    $21$30Ulta BeautyUlta BeautyCosts $6.60 more

    Matches: Very close colourSame buildable coverageClaims a skin-like finish

    Differences: Natural rather than luminous finish

    Score details
    Shade match
    83
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Mocha (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $35

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Very close colour
    • Medium tan · Olive undertone

    $30

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    530 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 530 Suede C

    • Very close colour
    • Medium · Cool undertone

    $32

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 100 Deep Honey

    Clinique Even Better All-Over Concealer + Eraser, shade WN 100 Deep Honey

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youngblood Loose Mineral Foundation in Toast, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest matchToastScore
Shade match55% of overall90
Colour97#bf8c57#c18d5bLooks identicalColour difference 1.0 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finishnot comparableLuminousNot listedNot comparedFinish not listed for one product
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 86/100Shade match 90/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Toast.

Same or better

  • Near-identical swatch colour
  • Same buildable coverage
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy Toast

Match price
$50Ulta BeautyUlta Beauty
Costs $35.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.