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Always On Skin-Balancing Foundation D20W dupes and alternatives Smashbox

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 44 Deep Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
D20WChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
44 Deep Warm
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Best price
$38SephoraSephora
$7 less (16%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Cocoa DG7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
D20WChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
The match
PÜR
Cocoa DG7
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
91
Wear (Wear & performance)
52
Skin (Skin suitability)
100
Match price
$34Ulta BeautyUlta Beauty
$11 less (24%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $72Ulta BeautyUlta BeautyCosts $27 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  2. #4 · Armani Beauty

    Luminous Silk Foundation

    13.25
    Shade match 88
    $48SephoraSephoraCosts $3 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep, neutral golden

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    53 Deep Neutral
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$37 less (82%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    36W Remarkable
    Shade match 93
    $47SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    46
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $70Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame natural finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    25 W
    Shade match 95
    $48SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Natural Radiance Foundation

    330 Accra
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$21 less (47%)

    Matches: Very close colourSimilar undertone (neutral vs warm)

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $70Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame natural finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D20W (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Very close colour
    • Deep · Warm · golden undertone

    $24

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  3. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Looks identical
    • Deep

    $14.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 44 Deep Warm, against Smashbox Always On Skin-Balancing Foundation in D20W. Every attribute compared, with its share of the score.

ComparedYour shadeD20WClosest shade match44 Deep WarmScore
Shade match55% of overall96
Colour93#88542d#895025Very close colourColour difference 1.7 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity6016-hour wear8-hour wearSome difference8-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 44 Deep Warm.

Same or better

  • $7 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7, against Smashbox Always On Skin-Balancing Foundation in D20W. Every attribute compared, with its share of the score.

ComparedYour shadeD20WClosest overall alternativeCocoa DG7Score
Shade match55% of overall93
Colour89#88542d#875a36Very close colourColour difference 2.5 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall52
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Cocoa DG7.

Same or better

  • $11 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 44 Deep Warm

Best price
$38SephoraSephora
$7 less (16%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

PÜR 4-in-1 Pressed Mineral Makeup SPF 15 Cocoa DG7

Match price
$34Ulta BeautyUlta Beauty
$11 less (24%)

Your shade $45 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.