Always On Skin-Balancing Foundation D30W dupes and alternatives Smashbox
Very deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Medium2
- Full0
Finish
- Matte0
- Natural2
- Radiant0
Skin type
- Dry1
- Normal2
- Combination2
- Oily0
- Sensitive0
Preferences
SortSort byOverall match
2 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc or silicones.
- 12 matches have no formulation listed and are not shown.
Closest shade match: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier R1
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 85out of 100
- Colour
- 77
- Depth
- 95
- Undertone
- 100
Your shade $45 at Ulta Beauty
Where to buy Atelier R1
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 38Y
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 77out of 100
- Shade (Shade match)
- 76
- Finish (Finish & visual result)
- 91
- Wear (Wear & performance)
- 61
- Skin (Skin suitability)
- 60
Your shade $45 at Ulta Beauty
Where to buy 38Y
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Smashbox Always On Skin-Balancing Foundation D30W (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Very Deep 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1
- Slight colour difference
- Very deep · Warm · golden undertone
$22

4N71
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71
- Slight colour difference
- Very deep · Neutral · neutral golden undertone
$35
435 Coffee
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee
- Close colour
- Very deep
$15.99
Coffee
Chai
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai
- Slight colour difference
- Very deep · Warm · golden undertone
$36
C7
L'Oréal Paris True Match Radiant Serum Concealer, shade C7
- Slight colour difference
- Deep · Warm undertone
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier R1, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier R1.
Same or better
- Same warm undertone
- Same natural finish
- Medium rather than full coverage
- Claims a blurring effect
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- No long-wear claim
- Does not claim transfer resistance
- Does not claim not settling into lines
- Does not claim colour stability
- Not marketed for dry/oily/sensitive skin
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Sephora Collection Best Skin Ever Liquid Foundation in 38Y, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Sephora Collection Best Skin Ever Liquid Foundation in 38Y.
Same or better
- $21 less
- Same warm undertone
- Same natural finish
- Medium rather than full coverage
- Both claim transfer resistance
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Does not claim not settling into lines
- Does not claim colour stability
- Not marketed for oily/sensitive skin
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier R1
Your shade $45 at Ulta Beauty
Closest overall alternative
Sephora Collection Best Skin Ever Liquid Foundation 38Y
Your shade $45 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.