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Always On Skin-Balancing Foundation D30W dupes and alternatives Smashbox

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol9Vegan3Cruelty-free5Oil-free2With SPF1Mineral0

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13 of 30

Only showing matches with medium coverage, in liquid form.

  • 12 matches have no formulation listed and are not shown.

Closest shade match: Haus Labs Triclone Skin Tech Medium Coverage Foundation 490 Medium Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
D30WChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
Haus Labs
490 Medium Deep
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
88
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 445

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
D30WChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
445
Depth and undertone: Very deep · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
91
Wear (Wear & performance)
65
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
$1 less (2%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    472W Henna
    Shade match 88
    $49SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Walnut (NW-092)
    Shade match 86
    $58SephoraSephoraCosts $13 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep, neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Chai
    Shade match 77
    $49SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    89
    Skin suitability
    40

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Liquid Foundation

    38Y
    Shade match 76
    $24SephoraSephora$21 less (47%)

    Matches: Same warm undertoneSame natural finishBoth claim transfer resistance

    Differences: Medium rather than full coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    516W
    Shade match 75
    $48SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with warm bronze undertones

    High confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    27W
    Shade match 75
    $48SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame natural finishBoth claim colour stability

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  7. #9 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R1
    Shade match 85
    $69SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep to rich warm

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    474WO Bronze
    Shade match 81
    $49SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    472WO Copper
    Shade match 80
    $49SephoraSephoraCosts $4 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly lighterOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for tan to deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    485
    Shade match 71
    $44SephoraSephora$1 less (2%)

    Matches: Same natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #13 · Too Faced

    Born This Way Soft Matte Foundation

    Chai
    Shade match 80
    $48SephoraSephoraCosts $3 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    67
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 35% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D30W (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 490 Medium Deep, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.

ComparedYour shadeD30WClosest shade match490 Medium DeepScore
Shade match55% of overall92
Colour88#6d3e0a#764314Very close colourColour difference 2.6 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 3.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 490 Medium Deep.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 445, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.

ComparedYour shadeD30WClosest overall alternative445Score
Shade match55% of overall83
Colour81#6d3e0a#693d19Close colourColour difference 3.5 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone80WarmOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 445.

Same or better

  • $1 less
  • Same natural finish
  • Medium rather than full coverage
  • Both claim transfer resistance

Different

  • Small colour difference on the swatch
  • Olive rather than warm undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Medium Coverage Foundation 490 Medium Deep

Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 445

Best price
$44SephoraSephora
$1 less (2%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.