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Always On Skin-Balancing Foundation D30W dupes and alternatives Smashbox

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 490 Medium Deep

The equivalent shade and the most similar foundation overall.

Your shade
Smashbox
D30WChange shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Full coverage
The match
Haus Labs
490 Medium Deep
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
49
Skin (Skin suitability)
60
Shade match
92out of 100
Colour
88
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $41Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  2. Shade match 79
    $70Ulta BeautyUlta BeautyCosts $25 more

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a lightweight feel

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    230 Malawi
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)$21 less (47%)

    Matches: Similar undertone (neutral vs warm)

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Hydra Nude Foundation

    8N Neutral
    Shade match 69
    $60Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same natural finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    91
    Wear & performance
    47
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation D30W (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 1

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Slight colour difference
    • Very deep · Neutral · neutral golden undertone

    $35

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  4. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 490 Medium Deep, against Smashbox Always On Skin-Balancing Foundation in D30W. Every attribute compared, with its share of the score.

ComparedYour shadeD30WClosest match490 Medium DeepScore
Shade match55% of overall92
Colour88#6d3e0a#764314Very close colourColour difference 2.6 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 3.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 490 Medium Deep.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 490 Medium Deep

Best price
$52SephoraSephora
Costs $7 more

Your shade $45 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.