Always On Skin-Balancing Foundation M10W dupes and alternatives Smashbox
4.3 (1,324)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Olive rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
91
Wear & performance
65
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium with warm golden undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
81
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
$39Ulta Beauty(product price)$6 less (13%)4.3 (6,833)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
81
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
67
Wear & performance
73
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
91
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Neutral rather than warm undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium-dark with neutral undertones
The closest shade to Smashbox Always On Skin-Balancing Foundation M10W (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Honey (W-066), against Smashbox Always On Skin-Balancing Foundation in M10W. Every attribute compared, with its share of the score.
ComparedYour shadeM10WClosest shade matchWarm Honey (W-066)How they compareScore
Shade match55% of overall96
Colour60%93#d6a471#d6a067Very close colourColour difference 1.7 (0 is identical)
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm, against Smashbox Always On Skin-Balancing Foundation in M10W. Every attribute compared, with its share of the score.
ComparedYour shadeM10WClosest overall alternative30 Medium WarmHow they compareScore
Shade match55% of overall96
Colour60%93#d6a471#d69f68Very close colourColour difference 1.7 (0 is identical)
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$4 less (9%)
