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Always On Skin-Balancing Foundation M10W dupes and alternatives Smashbox

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol4Vegan0Cruelty-free0Oil-free2With SPF, applied. RemoveMineral0

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Only showing matches with medium coverage, with SPF.

  • 21 matches have no SPF listed and are not shown.

Closest shade match: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Honey (W-066)

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
M10WChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
The match
Bobbi Brown
Warm Honey (W-066)
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $13 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 100 Deep Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Smashbox
M10WChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
The match
Clinique
WN 100 Deep Honey
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
81
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$6 less (13%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 104 Toffee
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Natural (W-056)
    Shade match 94
    $58SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium, warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation M10W (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Looks identical
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Honey (W-066), against Smashbox Always On Skin-Balancing Foundation in M10W. Every attribute compared, with its share of the score.

ComparedYour shadeM10WClosest shade matchWarm Honey (W-066)Score
Shade match55% of overall96
Colour93#d6a471#d6a067Very close colourColour difference 1.7 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall73
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Honey (W-066).

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 100 Deep Honey, against Smashbox Always On Skin-Balancing Foundation in M10W. Every attribute compared, with its share of the score.

ComparedYour shadeM10WClosest overall alternativeWN 100 Deep HoneyScore
Shade match55% of overall94
Colour97#d6a471#d4a571Looks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 100 Deep Honey.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim colour stability
  • Adds SPF 15

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Honey (W-066)

Best price
$58SephoraSephora
Costs $13 more

Your shade $45 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 100 Deep Honey

Best price
$39SephoraSephora
$6 less (13%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.