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Always On Skin-Balancing Foundation M30N dupes and alternatives Smashbox

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc or alcohol denat.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Clinique Beyond Perfecting Foundation + Concealer WN 118 Amber

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Smashbox
M30NChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
Clinique
WN 118 Amber
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Shade match
40out of 100
Colour
91
Depth
97
Undertone
85
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as mediumWhy it matches
Best price
$41SephoraSephora
$4 less (9%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Neutral
    Shade match 40
    $42Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as tan, yours as mediumRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as tan, yours as medium · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: very tan with neutral red undertone for dark tan skin

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as medium

    View match

Looking for a concealer in your shade?

The closest shade to Smashbox Always On Skin-Balancing Foundation M30N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $24

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

  4. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Close colour
    • Deep tan · Neutral undertone

    $36

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Slight colour difference
    • Deep tan · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Beyond Perfecting Foundation + Concealer in WN 118 Amber, against Smashbox Always On Skin-Balancing Foundation in M30N. Every attribute compared, with its share of the score.

ComparedYour shadeM30NClosest shade matchWN 118 AmberScore
Shade match55% of overall40
Colour91#9f694d#a76a4eVery close colourColour difference 2.1 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionMediumDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 58/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Foundation + Concealer in WN 118 Amber.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim colour stability
  • Claims a lightweight feel

Different

  • Retailer describes it as deep, yours as medium
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy WN 118 Amber

Best price
$41SephoraSephora
$4 less (9%)

Your shade $45 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.