Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in liquid form, without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $24 at Ulta Beauty
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at Sephora
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $30 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at Sephora
Macy's$54View at Macy'sUlta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $28 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: fair with cool pink undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: fair medium with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyThe closest shade to SUBTL. Beauty Stackable BB Powder Foundation Single Fair 3N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW13
$30
25.0 Medium Natural
$30
0.5 Neutral
$42
130N
$24
Fair Beige
$8
Coconut Flakes 2.7 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Mallorca SF1.5, against SUBTL. Beauty Stackable BB Powder Foundation Single in Fair 3N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Mallorca SF1.5.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral, against SUBTL. Beauty Stackable BB Powder Foundation Single in Fair 3N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Mallorca SF1.5
SephoraYour shade $24 at Ulta Beauty
e.l.f. Cosmetics Soft Glam Satin Foundation 21 Light Neutral
Ulta BeautyYour shade $24 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
