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Stackable BB Powder Foundation Single Medium 4W dupes and alternatives SUBTL. Beauty

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with light coverage, without fragrance or talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut

The equivalent shade and the most similar foundation overall.

Your shade
SUBTL. Beauty
Medium 4WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Maybelline
355 Coconut
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
62
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Shade match
87out of 100
Colour
94
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$8.98WalmartWalmart
$15.02 less (63%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Looking for a concealer in your shade?

The closest shade to SUBTL. Beauty Stackable BB Powder Foundation Single Medium 4W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Very close colour
    • Tan · Olive undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Very close colour
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    450N

    Rare Beauty Liquid Touch Brightening Concealer, shade 450N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut, against SUBTL. Beauty Stackable BB Powder Foundation Single in Medium 4W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4WClosest match355 CoconutScore
Shade match55% of overall87
Colour94#b56d45#bc6d42Very close colourColour difference 1.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normalSkin-type suitability not published for one product
Overall match 76/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut.

Same or better

  • $15.02 less
  • Very close colour
  • Light rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Neutral rather than warm undertone
  • Radiant finish instead of natural
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapPowder-based vs water-based; silicone none vs high
View full match

Where to buy 355 Coconut

Best price
$8.98WalmartWalmart
$15.02 less (63%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.