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Stackable BB Powder Foundation Single Medium 4W dupes and alternatives SUBTL. Beauty

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, without silicones or fragrance.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Well People Skinforia Serum Foundation 36 Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SUBTL. Beauty
Medium 4WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Well People
36 Tan Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
93out of 100
Colour
88
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$3 less (13%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SUBTL. Beauty
Medium 4WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Tarte
49W Tan-Deep Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to SUBTL. Beauty Stackable BB Powder Foundation Single Medium 4W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  2. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Very close colour
    • Tan · Olive undertone

    $36

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Very close colour
    • Deep tan

    $10.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  6. Rare Beauty Liquid Touch Brightening Concealer

    450N

    Rare Beauty Liquid Touch Brightening Concealer, shade 450N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 36 Tan Warm, against SUBTL. Beauty Stackable BB Powder Foundation Single in Medium 4W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4WClosest shade match36 Tan WarmScore
Shade match55% of overall93
Colour88#b56d45#b07249Very close colourColour difference 2.6 (0 is identical)
Depth99TanTanSameDepth difference: 0.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oilySkin-type suitability not published for one product
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 36 Tan Warm.

Same or better

  • $3 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs none

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm, against SUBTL. Beauty Stackable BB Powder Foundation Single in Medium 4W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4WClosest overall alternative49W Tan-Deep WarmScore
Shade match55% of overall92
Colour88#b56d45#b47451Very close colourColour difference 2.6 (0 is identical)
Depth96TanTanSameDepth difference: 2.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 36 Tan Warm

Best price
$21Ulta BeautyUlta Beauty
$3 less (13%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.