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Stackable BB Powder Foundation Single Medium 4W dupes and alternatives SUBTL. Beauty

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol5Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 25 Warm Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SUBTL. Beauty
Medium 4WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
NYX Professional Makeup
25 Warm Honey
Depth and undertone: Tan · Warm
Finish and coverage: Matte · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$13.60WalmartWalmart
$10.40 less (43%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SUBTL. Beauty
Medium 4WChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Tarte
49W Tan-Deep Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    340
    Overall 81
    $15.99Ulta BeautyUlta Beauty(product price)$8.01 less (33%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5W Eclair
    Overall 85
    $54Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    6W Warm
    Overall 81
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Overall 78
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame warm undertoneClaims 24-hour wear

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Carame
    Overall 78
    $12.28WalmartWalmart$11.72 less (49%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Overall 81
    $21$30Ulta BeautyUlta Beauty$3 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel
    Overall 76
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden
    Overall 76
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Overall 81
    $46.90Ulta BeautyUlta Beauty(product price)Costs $22.90 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5C Cortado
    Overall 75
    $54Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to SUBTL. Beauty Stackable BB Powder Foundation Single Medium 4W (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Very close colour
    • Tan · Olive undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Very close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Very close colour
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    450N

    Rare Beauty Liquid Touch Brightening Concealer, shade 450N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 25 Warm Honey, against SUBTL. Beauty Stackable BB Powder Foundation Single in Medium 4W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4WClosest shade match25 Warm HoneyScore
Shade match55% of overall96
Colour94#b56d45#b37149Very close colourColour difference 1.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, normal, oilySkin-type suitability not published for one product
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 25 Warm Honey.

Same or better

  • $10.40 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than medium coverage

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm, against SUBTL. Beauty Stackable BB Powder Foundation Single in Medium 4W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4WClosest overall alternative49W Tan-Deep WarmScore
Shade match55% of overall92
Colour88#b56d45#b47451Very close colourColour difference 2.6 (0 is identical)
Depth96TanTanSameDepth difference: 2.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 25 Warm Honey

Best price
$13.60WalmartWalmart
$10.40 less (43%)

Your shade $24 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.