Amazonian Clay 16-Hour Full Coverage Foundation 12N Fair Neutral dupes and alternatives Tarte
3.4 (2,267)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Slightly deeper· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: very fair with cool undertones
$6.99Ulta Beauty(product price)$35.01 less (83%)3.8 (142)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair with cool yellow undertones
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
72
Skin suitability
28
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: Fair shade with cool undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Fair 01, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N Fair NeutralClosest shade matchFair 01How they compareScore
Shade match55% of overall96
Colour60%94#f9dec3#f6d8bcVery close colourColour difference 1.6 (0 is identical)
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Urban Decay Face Bond Self Setting Waterproof Foundation in 1, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N Fair NeutralClosest overall alternative1How they compareScore
Shade match55% of overall95
Colour60%93#f9dec3#f8dac1Very close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (5%)
