Amazonian Clay 16-Hour Full Coverage Foundation 12N Fair Neutral dupes and alternatives Tarte
3.4 (2,267)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Ultra Fair skin with neutral undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Yepoda The Dewy Day in 1C, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N Fair NeutralClosest shade match1CHow they compareScore
Shade match55% of overall94
Colour60%91#f9dec3#fddfbdVery close colourColour difference 2.2 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 12N Fair Neutral, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N Fair NeutralClosest overall alternative12N Fair NeutralHow they compareScore
Shade match55% of overall88
Colour60%95#f9dec3#ffe0c4Looks identicalColour difference 1.5 (0 is identical)
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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