Very fair · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
5 of 30 matches
Only showing matches with medium coverage, without silicones.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $42 at Ulta Beauty
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $11 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$26 less (62%)Matches: Very close colourSame matte finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$8 less (19%)Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyThe closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 27S Light-Medium Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
100W
$24
Fair Porcelain
$12.99
C2
$16.99
Nougatine
330 Ivory
$15.99
185
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 130 Versatile Porcelaine Divoire I (N), against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 130 Versatile Porcelaine Divoire I (N).
6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3P Coachella
SephoraYour shade $42 at Ulta Beauty
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 130 Versatile Porcelaine Divoire I (N)
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
