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Amazonian Clay 16-Hour Full Coverage Foundation 27S Light-Medium Sand dupes and alternatives Tarte

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder1
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with medium coverage, with a matte finish, without talc or silicones.

  • 1 match has no finish listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Fair to Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
92
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 27S Light-Medium Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    330 Ivory

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 330 Ivory

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest matchFair to Light NeutralScore
Shade match55% of overall86
Colour92#f4dfcb#edd8c7Very close colourColour difference 2.0 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral.

Same or better

  • $26 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy Fair to Light Neutral

Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.