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Amazonian Clay 16-Hour Full Coverage Foundation 27S Light-Medium Sand dupes and alternatives Tarte

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free11No drying alcohol12Vegan1Cruelty-free2Oil-free0With SPF1Mineral3

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14 of 30

Only showing matches with a matte finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Fair to Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
86out of 100
Colour
92
Depth
94
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1N2 Ecru

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
1N2 Ecru
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
89
Wear (Wear & performance)
81
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $10 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    03N Light
    Shade match 85
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · TIRTIR

    Mask Fit Red Cushion

    17C PORCELAIN
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 81
    $11.19$15.99Ulta BeautyUlta Beauty$30.81 less (73%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    46
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral
    Shade match 84
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Fair Cool
    Shade match 78
    $16Ulta BeautyUlta Beauty$26 less (62%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 56
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC5
    Shade match 40
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Described as very fair, yours as light medium

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as very fair, yours as light medium

    Retailer shade note: very fair beige with golden undertone for very fair skin

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as light medium

    View match
  8. #10 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    0N Chantilly
    Shade match 40
    $54Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as very fair, yours as light mediumNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as very fair, yours as light medium · Neutral rather than warm undertone · Buildable rather than full coverage

    Retailer shade note: very fair with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as light medium

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1N0 Porcelain
    Shade match 40
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as very fair, yours as light mediumNeutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as very fair, yours as light medium · Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: very light with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as light medium

    View match
  11. #13 · TIRTIR

    Mask Fit Red Cushion

    13N FAIR IVORY
    Shade match 40
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as fair, yours as light mediumNeutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as fair, yours as light medium · Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: fair light with neutral undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as light medium

    View match
  12. #14 · TIRTIR

    Mask Fit Red Cushion

    15C FAIR PORCELAIN
    Shade match 40
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as fair, yours as light mediumSlightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as fair, yours as light medium · Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: fair light with cool undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as light medium

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 27S Light-Medium Sand (Very fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Very close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    330 Ivory

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 330 Ivory

    • Looks identical
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest shade matchFair to Light NeutralScore
Shade match55% of overall86
Colour92#f4dfcb#edd8c7Very close colourColour difference 2.0 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral.

Same or better

  • $26 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1N2 Ecru, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest overall alternative1N2 EcruScore
Shade match55% of overall82
Colour93#f4dfcb#f7ddc6Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone45Warm · goldenNeutral · neutral pinkDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared81
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1N2 Ecru.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly cooler undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1N2 Ecru

Match price
$52Ulta BeautyUlta Beauty
Costs $10 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.