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Amazonian Clay 16-Hour Full Coverage Foundation 34B Medium Beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Fair Cool

The equivalent shade and the most similar foundation overall.

Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 81
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C0.5 Cool Light
    Overall 75
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #4 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 4
    Overall 75
    $51.50Ulta BeautyUlta Beauty(product price)Costs $9.50 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    46
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match
  4. Overall 78
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Overall 86
    $14.99Ulta BeautyUlta Beauty$27.01 less (64%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  6. #7 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Overall 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Overall 73
    $44SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourClaims transfer resistanceNo fragrance listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. Overall 76
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 4
    Overall 72
    $51.50Ulta BeautyUlta BeautyCosts $9.50 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    46
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral
    Overall 79
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #12 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Porcelain
    Overall 81
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  12. Overall 72
    $12.59$17.99Ulta BeautyUlta Beauty$29.41 less (70%)

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    48
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #14 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fr Porcelain
    Overall 80
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  14. #15 · CoverGirl

    Clean Fresh Skin Milk Foundation

    510 Porcelain
    Overall 63
    $10.49TargetTarget$31.51 less (75%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    20
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #16 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Overall 75
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. Overall 72
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  17. #18 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Overall 62
    $30TargetTarget$12 less (29%)

    Matches: Claims a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    61
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Overall 64
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as very fair, yours as mediumSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as very fair, yours as medium · Slightly warmer undertone

    Retailer shade note: very fair with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  19. #20 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00C
    Overall 63
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperDescribed as very fair, yours as mediumContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Described as very fair, yours as medium · Contains drying alcohol

    Retailer shade note: very fair skin with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  20. #21 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Overall 62
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperDescribed as light, yours as mediumBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    86
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as medium · Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  21. #22 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    1C1 Cool Bone
    Overall 61
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as light, yours as mediumNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as light, yours as medium · No blurring effect claimed

    Retailer shade note: light with cool rosy peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match
  22. Overall 61
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as very fair, yours as mediumDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Described as very fair, yours as medium · Does not claim not settling into lines

    Retailer shade note: L1 - Very light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium

    View match
  23. Overall 59
    $69Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as fair, yours as mediumSlightly warmer undertoneBuildable rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair shade, golden undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  24. Overall 58
    $41Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Described as fair, yours as mediumNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as fair, yours as medium · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair cool

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match
  25. Overall 58
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Described as fair, yours as mediumSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Described as fair, yours as medium · Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Peachy Undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 34B Medium Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Close colour
    • Very fair · Cool undertone

    $16.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    345 Oatmeal

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 345 Oatmeal

    • Looks identical
    • Very fair

    $15.99

  4. Maybelline Fit Me Natural Finish Concealer

    005 Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 005 Ivory

    • Very close colour
    • Very fair

    $10.99

  5. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 2

    • Slight colour difference
    • Very fair · Cool · pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ulta Beauty Collection Complexion Crush Foundation in Fair Cool, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 34B Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade34B Medium BeigeClosest matchFair CoolScore
Shade match55% of overall97
Colour96#f4d8c6#f1d5c1Looks identicalColour difference 1.1 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Fair Cool.

Same or better

  • $26 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Fair Cool

Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.