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Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand dupes and alternatives Tarte

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without dimethicone.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14W Ojai

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
37S Medium-Tan SandChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tower 28 Beauty
14W Ojai
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
89
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan 24 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
37S Medium-Tan SandChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Smashbox
Tan 24 Warm
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan 25 Olive
    Shade match 74
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Claims a skin-like finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterOlive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: tan olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Close colour
    • Tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    16O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O

    • Close colour
    • Medium tan · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade37S Medium-Tan SandClosest shade match14W OjaiScore
Shade match55% of overall93
Colour89#ae8251#b08157Very close colourColour difference 2.5 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 74/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai.

Same or better

  • $6 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 24 Warm, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade37S Medium-Tan SandClosest overall alternativeTan 24 WarmScore
Shade match55% of overall87
Colour80#ae8251#b88357Close colourColour difference 3.7 (0 is identical)
Depth97TanMedium tanCloseDepth difference: 2.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 24 Warm.

Same or better

  • $1 less
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14W Ojai

Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan 24 Warm

Best price
$41Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.