Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand dupes and alternatives Tarte
3.4 (2,267)·Tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$3 less (7%)4.3 (1,754)
Matches: Same warm undertone· Same matte finish· Both claim a blurring effect
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
93
Wear & performance
54
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
$6.99Ulta Beauty(product price)$35.01 less (83%)3.8 (142)
Matches: Same warm undertone· Same matte finish· No fragrance listed
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium with golden undertones
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 37S Medium-Tan Sand (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Chanel LES BEIGES Water-Fresh Complexion Touch in BO73, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade37S Medium-Tan SandClosest shade matchBO73How they compareScore
Shade match55% of overall94
Colour60%90#ae8251#af8157Very close colourColour difference 2.3 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 79/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 24 Warm, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 37S Medium-Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade37S Medium-Tan SandClosest overall alternativeTan 24 WarmHow they compareScore
Shade match55% of overall87
Colour60%80#ae8251#b88357Close colourColour difference 3.7 (0 is identical)
Depth15%97TanMedium tanCloseDepth difference: 2.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Overall match 84/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$34 less (81%)
Sephora
