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Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand dupes and alternatives Tarte

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches in liquid form, without silicones.

  • 5 matches have no formulation listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 19 Golden

The equivalent shade and the most similar foundation overall.

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 67
    $34SephoraSephora$8 less (19%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    67
    Finish & visual result
    52
    Wear & performance
    91
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  2. Shade match 64
    $34SephoraSephora$8 less (19%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    64
    Finish & visual result
    52
    Wear & performance
    91
    Skin suitability
    0

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 63
    $34SephoraSephora$8 less (19%)

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    63
    Finish & visual result
    52
    Wear & performance
    91
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Natural Matte Longwear Foundation

    NEW CALEDONIA
    Shade match 40
    $55SephoraSephoraCosts $13 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourDescribed as deep, yours as tanOlive rather than warm undertone

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Described as deep, yours as tan · Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: D2 - Deep with warm undertones, and an olive tone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Slight colour difference
    • Deep

    $12

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Nearest in this range
    • Deep · Warm undertone

    $34

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Slight colour difference
    • Deep

    $15.99

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Nearest in this range
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 19 Golden, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44S Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade44S Tan SandClosest match19 GoldenScore
Shade match55% of overall73
Colour56#8d601c#9c602cSlight colour differenceColour difference 6.7 (0 is identical)
Depth95DeepDeep tanCloseDepth difference: 2.9
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall45
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared49
Longevity6016-hour wear8-hour wearSome difference8-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 62/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 19 Golden.

Same or better

  • Same warm undertone
  • Claims a skin-like finish
  • Both claim a blurring effect
  • No fragrance listed

Different

  • Visible colour difference
  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy 19 Golden

Best price
$58SephoraSephora
Costs $16 more

Your shade $42 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.