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Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand dupes and alternatives Tarte

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or alcohol denat.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 362WO Ochre

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Tan 230 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    370N Sandalwood
    Shade match 65
    $49SephoraSephoraCosts $7 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    65
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: for darker tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $44SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims transfer resistanceNo fragrance listed

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  3. Shade match 66
    $72Ulta BeautyUlta BeautyCosts $30 more

    Matches: Similar undertone (neutral vs warm)Both claim a lightweight feelNo fragrance listed

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    66
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 67
    $34SephoraSephora$8 less (19%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    67
    Finish & visual result
    52
    Wear & performance
    91
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  5. Shade match 69
    $44SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims transfer resistanceNo fragrance listed

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  6. #8 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 250 O
    Shade match 58
    $49SephoraSephoraCosts $7 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterOlive rather than warm undertone

    Score details
    Shade match
    58
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  7. Shade match 73
    $58SephoraSephoraCosts $16 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    45
    Wear & performance
    49
    Skin suitability
    60

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 64
    $34SephoraSephora$8 less (19%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    64
    Finish & visual result
    52
    Wear & performance
    91
    Skin suitability
    0

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  9. Shade match 63
    $34SephoraSephora$8 less (19%)

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    63
    Finish & visual result
    52
    Wear & performance
    91
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 67
    $44SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims transfer resistanceNo fragrance listed

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    67
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  11. Shade match 67
    $44SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims transfer resistanceNo fragrance listed

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  12. #14 · Palladio Beauty

    Build + Blend Foundation Stick

    Amber Glow
    Shade match 59
    $14.99Ulta BeautyUlta Beauty$27.01 less (64%)

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage

    Score details
    Shade match
    59
    Finish & visual result
    59
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Slight colour difference
    • Deep

    $12

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Nearest in this range
    • Deep · Warm undertone

    $34

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Slight colour difference
    • Deep

    $15.99

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $32

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Nearest in this range
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 362WO Ochre, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44S Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade44S Tan SandClosest shade match362WO OchreScore
Shade match55% of overall76
Colour70#8d601c#9e621fClose colourColour difference 5.0 (0 is identical)
Depth92DeepDeep tanCloseDepth difference: 3.8
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone80Warm · goldenOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 71/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 362WO Ochre.

Same or better

  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Olive rather than warm undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 230 N, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44S Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade44S Tan SandClosest overall alternativeTan 230 NScore
Shade match55% of overall75
Colour75#8d601c#9c621dClose colourColour difference 4.3 (0 is identical)
Depth94DeepDeep tanCloseDepth difference: 3.4
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 72/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Tan 230 N.

Same or better

  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 362WO Ochre

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

Closest overall alternative

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Tan 230 N

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.