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Amazonian Clay 16-Hour Full Coverage Foundation 48G Tan-Deep Golden dupes and alternatives Tarte

Deep · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, in liquid form.

  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Pro-Matte Foundation Nutmeg

The equivalent shade and the most similar foundation overall.

Best price
$9.07WalmartWalmart
$32.93 less (78%)

Your shade $42 at Ulta Beauty

WalmartView at Walmart

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 78
    $40SephoraSephora$2 less (5%)

    Matches: Same olive undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for deep skin with warm olive undertones

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C55
    Shade match 76
    $39SephoraSephora$3 less (7%)

    Matches: Same olive undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    67

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with rich golden olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 68
    $29Ulta BeautyUlta Beauty(product price)$13 less (31%)

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly warmer undertoneNatural matte rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 48G Tan-Deep Golden (Deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Close colour
    • Deep · Neutral undertone

    $35

  2. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Close colour
    • Deep

    $14.99

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Slight colour difference
    • Deep · Olive · warm olive undertone

    $39

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Close colour
    • Deep

    $15.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Slight colour difference
    • Deep · Neutral undertone

    $30

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Pro-Matte Foundation in Nutmeg, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 48G Tan-Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade48G Tan-Deep GoldenClosest matchNutmegScore
Shade match55% of overall82
Colour83#81490c#894813Close colourColour difference 3.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in Nutmeg.

Same or better

  • $32.93 less
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Nutmeg

Best price
$9.07WalmartWalmart
$32.93 less (78%)

Your shade $42 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.