Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand dupes and alternatives Tarte
3.4 (2,267)·Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium, yours as deep· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: intense medium shade, neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium tan, yours as deep· Neutral rather than warm undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
63
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium tan, yours as deep · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium, yours as deep· Slightly cooler undertone· Buildable rather than full coverage
Score details
Shade match
40
Finish & visual result
93
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: intense medium shade, rosy undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 51S Deep Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Stay-Matte Sheer Pressed Powder Foundation in 17 Stay Golden, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.
ComparedYour shade51S Deep SandClosest shade match17 Stay GoldenHow they compareScore
Shade match55% of overall95
Colour60%92#d09b7e#c89779Very close colourColour difference 2.0 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 2.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared59
Finish35%100MatteMatteSameSame matte finish
Coverage30%20FullLightDifferentLight coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/oily skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Light Beige, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 51S Deep Sand. Every attribute compared, with its share of the score.
ComparedYour shade51S Deep SandClosest overall alternativeLight BeigeHow they compareScore
Shade match55% of overall92
Colour60%92#d09b7e#cf9d7cVery close colourColour difference 1.9 (0 is identical)
Overall match 86/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$22 less (52%)
Target
Sephora
