Beautler.Your beauty butler

Amazonian Clay Blurring Powder Foundation 12N Fair Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with medium coverage, in liquid form, without silicones.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Sephora Collection Best Skin Ever Liquid Foundation 05N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
12N Fair NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Sephora Collection
05N
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
98
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$16 less (40%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 0N1 Silk

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
12N Fair NeutralChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Laura Mercier
0N1 Silk
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
51
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $14 more

Your shade $40 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    170

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 170

    • Looks identical
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    W3

    L'Oréal Paris True Match Radiant Serum Concealer, shade W3

    • Looks identical
    • Very fair · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip

    Clinique Even Better All-Over Concealer + Eraser, shade CN 18 Cream Whip

    • Looks identical
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Very close colour
    • Fair · Cool undertone

    $36

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Close colour
    • Very fair · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Liquid Foundation in 05N, against Tarte Amazonian Clay Blurring Powder Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest shade match05NScore
Shade match55% of overall90
Colour98#fcdabe#fbd8bcLooks identicalColour difference 0.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.8
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 05N.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs none
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 0N1 Silk, against Tarte Amazonian Clay Blurring Powder Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest overall alternative0N1 SilkScore
Shade match55% of overall88
Colour94#fcdabe#fadcc4Very close colourColour difference 1.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 0N1 Silk.

Same or better

  • Very close colour
  • Same medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs none
View full match

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Liquid Foundation 05N

Best price
$24SephoraSephora
$16 less (40%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 0N1 Silk

Best price
$54SephoraSephora
Costs $14 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.