Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
6 of 30 matches
Only showing matches with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$24 less (60%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Olive rather than warm undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish
Retailer shade note: tanned amber for olive skin tones
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta Beauty
SephoraCosts $29 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for combination skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium, warm peach
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephora$2 less (5%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: light-medium (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe closest shade to Tarte Amazonian Clay Blurring Powder Foundation 27S Light-Medium Sand (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
23.5 Medium Amber
$30
3W Warm
$42
5.75
$42
Fawn 4.5
$39
10W
$30
Medium Tan 2
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against Tarte Amazonian Clay Blurring Powder Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Maybelline Fit Me Matte + Poreless Foundation in Golden Caramel 332, against Tarte Amazonian Clay Blurring Powder Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Golden Caramel 332.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Maybelline Fit Me Matte + Poreless Foundation Golden Caramel 332
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
