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Face Tape Full Coverage Foundation 12B Fair Beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without silicones.

  • 9 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 1C1 Cool Vanille

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
12B Fair BeigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
1C1 Cool Vanille
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
66
Wear (Wear & performance)
79
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $12 more

Your shade $42 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Light Reflecting Foundation

    Oslo
    Shade match 94
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L1 - very light with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 12B Fair Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Very close colour
    • Fair · Cool · pink undertone

    $17

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    340 Fawn

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 340 Fawn

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 1C1 Cool Vanille, against Tarte Face Tape Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shade12B Fair BeigeClosest match1C1 Cool VanilleScore
Shade match55% of overall95
Colour93#f5d5c8#f2d1c0Very close colourColour difference 1.9 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 1C1 Cool Vanille.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy 1C1 Cool Vanille

Best price
$54SephoraSephora
Costs $12 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.