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Face Tape Full Coverage Foundation 12B Fair Beige dupes and alternatives Tarte

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free14No drying alcohol12Vegan13Cruelty-free, applied. RemoveOil-free0With SPF4Mineral4

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14 of 31

Only showing matches cruelty-free, without talc.

  • 15 matches have no cruelty-free claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Essence Foundation Stick 20

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
12B Fair BeigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Essence
20
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Fair 01

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
12B Fair BeigeChange shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Fair 01
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
65
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Best price
$39.50Ulta BeautyUlta Beauty
$2.50 less (6%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Fairly Medium 05
    Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for fair cool skin with a pink hue

    High confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Soft Medium 11
    Shade match 92
    $39.50Ulta BeautyUlta Beauty$2.50 less (6%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for very light cool skin with a pink hue

    High confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    2C Balsa
    Shade match 98
    $50SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Extra light with cool undertones

    High confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a cool pink undertone

    High confidence· Digital match

    View match
  5. #7 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    LP4 Vanilla
    Shade match 90
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F0.5C
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  7. #9 · Essence

    Foundation Stick

    80
    Shade match 98
    $6.99Ulta BeautyUlta Beauty(product price)$35.01 less (83%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 05 Cool
    Shade match 92
    $45Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very fair cool skin with a pink hue

    High confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Alabaster
    Shade match 94
    $11.97WalmartWalmart$30.03 less (72%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · R.E.M. Beauty

    Sweetener Foundation

    fair 4 c
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  11. #13 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    1F
    Shade match 93
    $47SephoraSephoraCosts $5 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: very fair with cool-neutral undertones

    High confidence· Digital match

    View match
  12. #14 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    5C Confident
    Shade match 93
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light cool

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 12B Fair Beige (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Very close colour
    • Fair · Cool · pink undertone

    $17

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    340 Fawn

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 340 Fawn

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 20, against Tarte Face Tape Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shade12B Fair BeigeClosest shade match20Score
Shade match55% of overall98
Colour97#f5d5c8#f4d4c9Looks identicalColour difference 0.9 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 20.

Same or better

  • $35.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • No fragrance listed

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Fair 01, against Tarte Face Tape Full Coverage Foundation in 12B Fair Beige. Every attribute compared, with its share of the score.

ComparedYour shade12B Fair BeigeClosest overall alternativeFair 01Score
Shade match55% of overall96
Colour94#f5d5c8#f7d9cfVery close colourColour difference 1.5 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.9
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Fair 01.

Same or better

  • $2.50 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Essence Foundation Stick 20

Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Fair 01

Best price
$39.50Ulta BeautyUlta Beauty
$2.50 less (6%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.