Beautler.Your beauty butler

Face Tape Full Coverage Foundation 12N Fair Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 1C1 Cool Bone

The equivalent shade and the most similar foundation overall.

Match price
$52Ulta BeautyUlta Beauty
Costs $10 more

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 87
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    High confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 84
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: very fair with neutral peach undertones

    High confidence· Digital match

    View match
  3. Shade match 88
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    77
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: for very fair neutral skin with a peach hue

    High confidence· Digital match

    View match
  4. Shade match 90
    $58Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    90
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light cool with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Super Stay Lumi-Matte Foundation

    112
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    High confidence· Digital match

    View match
  6. #7 · NARS

    Natural Radiant Longwear Foundation

    Mont Blanc - Light 2
    Shade match 89
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L2 - very light with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 80
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Peachy Undertones

    High confidence· Digital match

    View match
  8. Shade match 78
    $11.19$15.99Ulta BeautyUlta Beauty$30.81 less (73%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Looks identical
    • Fair · Cool undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Very close colour
    • Very fair · Cool · rosy undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1C1 Cool Bone, against Tarte Face Tape Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest match1C1 Cool BoneScore
Shade match55% of overall96
Colour94#f4d4bb#fadac3Very close colourColour difference 1.6 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 3.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1C1 Cool Bone.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Where to buy 1C1 Cool Bone

Match price
$52Ulta BeautyUlta Beauty
Costs $10 more

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.