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Face Tape Full Coverage Foundation 12N Fair Neutral dupes and alternatives Tarte

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in stick form, without fragrance.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sandstone

The equivalent shade and the most similar foundation overall.

Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 12N Fair Neutral (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Looks identical
    • Fair · Cool undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    120C

    Rare Beauty Liquid Touch Brightening Concealer, shade 120C

    • Very close colour
    • Fair · Cool undertone

    $24

  3. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Very close colour
    • Very fair · Cool · rosy undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sandstone, against Tarte Face Tape Full Coverage Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest matchSandstoneScore
Shade match55% of overall96
Colour94#f4d4bb#eeceb7Very close colourColour difference 1.6 (0 is identical)
Depth95Very fairFairCloseDepth difference: 2.9
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sandstone.

Same or better

  • $4 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy Sandstone

Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.