Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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6 of 32 matches
Only showing matches with full coverage, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $42 at Sephora
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69 · low stockView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4 moreMatches: Very close colourSame cool undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: cool undertone
High confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-two fair with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (81%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe closest shade to Tarte Face Tape Full Coverage Foundation 20B Light Beige (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
16N fair-light neutral
$32
150C
4 Fair-Medium
$36
Tone 4.5 N
$32
1C
$38
Yogurt Drops 1.5 Beige
$31
200
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Cool, against Tarte Face Tape Full Coverage Foundation in 20B Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Cool.
7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C, against Tarte Face Tape Full Coverage Foundation in 20B Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 110C.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Cool
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 110C
SephoraYour shade $42 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
