Beautler.Your beauty butler

Face Tape Full Coverage Foundation 20B Light Beige dupes and alternatives Tarte

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free1With SPF1Mineral0

Avoid an ingredient

Sort

2 of 32

Only showing matches with light coverage, without talc.

Closest shade match: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Cool 2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
20B Light BeigeChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Clinique
Light Cool 2
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Light coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Tinted Blur Balm Skin Tint Shade 01

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
20B Light BeigeChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Laura Mercier
Shade 01
Depth and undertone: Fair · Neutral · neutral pink
Finish and coverage: Matte · Light coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
70
Wear (Wear & performance)
67
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $2 more

Your shade $42 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 20B Light Beige (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Very close colour
    • Fair · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    150C

    Rare Beauty Liquid Touch Brightening Concealer, shade 150C

    • Looks identical
    • Fair · Cool undertone

    $24

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Very close colour
    • Fair · Cool undertone

    $36

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 4.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 4.5 N

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    200

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 200

    • Close colour
    • Fair · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Cool 2, against Tarte Face Tape Full Coverage Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest shade matchLight Cool 2Score
Shade match55% of overall98
Colour98#f0cbb6#edc8b2Looks identicalColour difference 0.8 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/​oily skin
Overall match 79/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Cool 2.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 45

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for normal skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 01, against Tarte Face Tape Full Coverage Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest overall alternativeShade 01Score
Shade match55% of overall95
Colour97#f0cbb6#f2cab3Looks identicalColour difference 0.9 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone85Cool · pinkNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish100MatteMatteSameSame matte finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall67
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 01.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Light rather than full coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high
View full match

Where to buy

Closest shade match

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Cool 2

Best price
$49Ulta BeautyUlta Beauty
Costs $7 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Tinted Blur Balm Skin Tint Shade 01

Best price
$44SephoraSephora
Costs $2 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.