Face Tape Full Coverage Foundation 27B Light-Medium Beige dupes and alternatives Tarte
4.4 (5,909)·Light medium · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
93
Wear & performance
61
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
$6.99Ulta Beauty(product price)$35.01 less (83%)3.8 (142)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light medium with rosy undertones
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
82
Wear & performance
51
Skin suitability
33
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/oily skin
$35Ulta Beauty(product price)$7 less (17%)4.5 (732)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
93
Wear & performance
54
Skin suitability
33
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: light to medium with neutral warm undertones
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
82
Wear & performance
51
Skin suitability
33
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/oily skin
$15.99Ulta Beauty(product price)$26.01 less (62%)4.5 (1,466)
Matches: Near-identical swatch colour· Same cool undertone· Both claim not settling into lines
Differences: Radiant rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
43
Wear & performance
65
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
40
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal skin
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: light with neutral peach undertones
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.
ComparedYour shade27B Light-Medium BeigeClosest shade matchLight Medium 12 CoolHow they compareScore
Shade match55% of overall97
Colour60%96#e4ad8e#e0aa8eLooks identicalColour difference 1.3 (0 is identical)
Overall match 86/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 3C Biscotti, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.
ComparedYour shade27B Light-Medium BeigeClosest overall alternative3C BiscottiHow they compareScore
Shade match55% of overall96
Colour60%95#e4ad8e#e9b294Looks identicalColour difference 1.4 (0 is identical)
Overall match 94/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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