Face Tape Full Coverage Foundation 27B Light-Medium Beige dupes and alternatives Tarte
4.4 (5,909)·Light medium · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$6.99Ulta Beauty(product price)$35.01 less (83%)3.8 (142)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light medium with rosy undertones
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
82
Wear & performance
51
Skin suitability
33
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/oily skin
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: light with neutral peach undertones
The closest shade to Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona HY-GLAM Powder Foundation in R4, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.
ComparedYour shade27B Light-Medium BeigeClosest shade matchR4How they compareScore
Shade match55% of overall95
Colour60%92#e4ad8e#e2ae95Very close colourColour difference 2.0 (0 is identical)
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Normal, combination, oilyCombinationBoth marketed for combination skin
Overall match 82/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.
ComparedYour shade27B Light-Medium BeigeClosest overall alternative180 Medium CoolHow they compareScore
Shade match55% of overall95
Colour60%92#e4ad8e#e3ac87Very close colourColour difference 2.0 (0 is identical)
Overall match 85/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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