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Face Tape Full Coverage Foundation 27B Light-Medium Beige dupes and alternatives Tarte

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 26 Cool

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation P 06

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Match price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $53SephoraSephoraCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Pinky Undertones

    High confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N2 Ecru
    Shade match 93
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: light with neutral rosy undertones

    High confidence· Digital match

    View match
  3. Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    52
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: for light skintones with cool rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    High confidence· Digital match

    View match
  5. Shade match 95
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame cool undertoneBoth claim 12-hour wear

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    40
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal skin

    High confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N1 Ivory Nude
    Shade match 81
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: light with neutral peach undertones

    High confidence· Digital match

    View match
  7. Shade match 94
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    47
    Wear & performance
    65
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light-medium rosy

    High confidence· Digital match

    View match
  8. Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    66
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Slight colour difference
    • Light · Cool undertone

    $32

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · pink undertone

    $42

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 26 Cool, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest shade matchLight 26 CoolScore
Shade match55% of overall96
Colour93#e4ad8e#e1b090Very close colourColour difference 1.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 26 Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 20

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 06, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest overall alternativeP 06Score
Shade match55% of overall91
Colour98#e4ad8e#e5ad8cLooks identicalColour difference 0.6 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 06.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Light 26 Cool

Match price
$45Ulta BeautyUlta Beauty
Costs $3 more

Your shade $42 at Sephora · product price; shade not separately priced

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation P 06

Match price
$46.90Ulta BeautyUlta Beauty
Costs $4.90 more

Your shade $42 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.