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Face Tape Full Coverage Foundation 27B Light-Medium Beige dupes and alternatives Tarte

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, with medium coverage, oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 176C

The equivalent shade and the most similar foundation overall.

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Slight colour difference
    • Light · Cool undertone

    $32

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · pink undertone

    $42

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 176C, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest match176CScore
Shade match55% of overall95
Colour93#e4ad8e#dca989Very close colourColour difference 1.8 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.7
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall82
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 176C.

Same or better

  • Very close colour
  • Same cool undertone
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 176C

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.