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Face Tape Full Coverage Foundation 27S Light-Medium Sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol0Vegan0Cruelty-free0Oil-free3With SPF0Mineral0

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Only showing matches with full coverage, in liquid form, without talc.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 200N

The equivalent shade and the most similar foundation overall.

Best price
$53SephoraSephora
Costs $11 more

Your shade $42 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match
  2. Shade match 97
    $53SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Yellow Undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 27S Light-Medium Sand (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    27S light-medium sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27S light-medium sand

    • Close colour
    • Light · Warm · golden undertone

    $32

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

  3. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

  4. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Very close colour
    • Light medium · Warm · golden undertone

    $42

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 200N, against Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest match200NScore
Shade match55% of overall99
Colour98#e7b387#e4b287Looks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared77
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 91/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 200N.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 200N

Best price
$53SephoraSephora
Costs $11 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.