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Face Tape Full Coverage Foundation 27S Light-Medium Sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free9No drying alcohol7Vegan5Cruelty-free4Oil-free1With SPF0Mineral1

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Only showing matches made for normal skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: RMS Beauty ReEvolve Natural Finish Foundation 33.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
RMS Beauty
33.5
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
Costs $17 more

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 4WN

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27S Light-Medium SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
4WN
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
79
Skin (Skin suitability)
90
High confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Buff 230
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Ochre
    Shade match 97
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2W2 Warm Linen
    Shade match 96
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Rich Tan 238
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    15 Light Medium Neutral
    Shade match 88
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    73
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  7. #9 · NARS

    Light Reflecting Foundation

    Fiji
    Shade match 97
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L5 - light to medium with warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 27S Light-Medium Sand (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    27S light-medium sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27S light-medium sand

    • Close colour
    • Light · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    2W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2W Warm

    • Very close colour
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Very close colour
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

RMS Beauty ReEvolve Natural Finish Foundation in 33.5, against Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest shade match33.5Score
Shade match55% of overall98
Colour96#e7b387#e8b082Looks identicalColour difference 1.1 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 33.5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Kylie Cosmetics Natural Blur Powder Foundation in 4WN, against Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade27S Light-Medium SandClosest overall alternative4WNScore
Shade match55% of overall93
Colour96#e7b387#e7b78cLooks identicalColour difference 1.3 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.5
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 4WN.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

RMS Beauty ReEvolve Natural Finish Foundation 33.5

Match price
$59Ulta BeautyUlta Beauty
Costs $17 more

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Natural Blur Powder Foundation 4WN

Best price
$38Ulta BeautyUlta Beauty
$4 less (10%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.