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Face Tape Full Coverage Foundation 29N Light-Medium Neutral dupes and alternatives Tarte

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form, without silicones.

  • 1 match has no coverage listed and is not shown.
  • 8 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Medium 11N

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
29N Light-Medium NeutralChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
Drunk Elephant
Medium 11N
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
64
Wear (Wear & performance)
75
Skin (Skin suitability)
60
Shade match
88out of 100
Colour
95
Depth
97
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Same price

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 29N Light-Medium Neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Slight colour difference
    • Light · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Close colour
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Medium 11N, against Tarte Face Tape Full Coverage Foundation in 29N Light-Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade29N Light-Medium NeutralClosest matchMedium 11NScore
Shade match55% of overall88
Colour95#e6ab84#dfa985Looks identicalColour difference 1.5 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 78/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Medium 11N.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Medium 11N

Best price
$42SephoraSephora
Same price

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.