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Face Tape Full Coverage Foundation 29N Light-Medium Neutral dupes and alternatives Tarte

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free6No drying alcohol5Vegan3Cruelty-free3Oil-free0With SPF2Mineral1

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Only showing matches made for combination skin, with medium coverage.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 180 Medium Cool

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
29N Light-Medium NeutralChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
180 Medium Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
73
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$23.01 less (55%)

Your shade $42 at Ulta Beauty · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Cool
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Soft Medium 11
    Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Near-identical swatch colourSame matte finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin

    Retailer shade note: light/medium skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    3W1 Dusk
    Shade match 78
    $54SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    66
    Wear & performance
    79
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    2W2 Rattan
    Shade match 77
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: light-medium with warm olive undertones

    High confidence· Digital match

    View match
  5. #6 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    6
    Shade match 88
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourBoth claim 12-hour wearBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    35
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light, neutral

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 29N Light-Medium Neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Slight colour difference
    • Light · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Close colour
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Tarte Face Tape Full Coverage Foundation in 29N Light-Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade29N Light-Medium NeutralClosest match180 Medium CoolScore
Shade match55% of overall98
Colour97#e6ab84#e3ac87Looks identicalColour difference 0.9 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity2012-hour wear48-hour wearDifferent48-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool.

Same or better

  • $23.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No blurring effect claimed
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy 180 Medium Cool

Match price
$18.99Ulta BeautyUlta Beauty
$23.01 less (55%)

Your shade $42 at Ulta Beauty · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.