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Face Tape Full Coverage Foundation 34S Medium Sand dupes and alternatives Tarte

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 345N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: NARS Natural Matte Longwear Foundation PUNJAB

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC18
    Shade match 89
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: beige with neutral undertone with light skin

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Golden Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    21.5Y Medium
    Shade match 97
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 96
    $42Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW30
    Shade match 80
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance

    Retailer shade note: medium beige with rosy undertone for medium skin

    Medium confidence· Digital match

    View match
  8. Shade match 97
    $15.13WalmartWalmart$26.87 less (64%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  10. #12 · Maybelline

    Super Stay Lumi-Matte Foundation

    129
    Shade match 83
    $11.19$15.99Ulta BeautyUlta Beauty$30.81 less (73%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 34S Medium Sand (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Very close colour
    • Light · Warm undertone

    $8

  2. NARS Radiant Creamy Concealer

    Sucre D'orge

    NARS Radiant Creamy Concealer, shade Sucre D'orge

    • Very close colour
    • Light · Warm · peach undertone

    $36

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

  5. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

  6. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 345N, against Tarte Face Tape Full Coverage Foundation in 34S Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade34S Medium SandClosest shade match345NScore
Shade match55% of overall98
Colour97#e9b48a#e5b186Looks identicalColour difference 1.0 (0 is identical)
Depth97LightLight mediumCloseDepth difference: 1.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared77
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 345N.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in PUNJAB, against Tarte Face Tape Full Coverage Foundation in 34S Medium Sand. Every attribute compared, with its share of the score.

ComparedYour shade34S Medium SandClosest overall alternativePUNJABScore
Shade match55% of overall96
Colour94#e9b48a#f0ba8eVery close colourColour difference 1.6 (0 is identical)
Depth95LightLightSameDepth difference: 3.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in PUNJAB.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 345N

Best price
$53SephoraSephora
Costs $11 more

Your shade $42 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation PUNJAB

Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.