Beautler.Your beauty butler

Face Tape Full Coverage Foundation 35H Medium Honey dupes and alternatives Tarte

Light medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF1Mineral1

Avoid an ingredient

Sort

2 of 33

Only showing matches with medium coverage, with a matte finish, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Nude 16

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
35H Medium HoneyChange shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Golden Nude 16
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
89out of 100
Colour
96
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
$2.50 less (6%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 18 Light Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
35H Medium HoneyChange shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
18 Light Medium Neutral
Depth and undertone: Light medium · Olive · neutral olive
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
82
Wear (Wear & performance)
73
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 35H Medium Honey (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Looks identical
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Very close colour
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Nude 16, against Tarte Face Tape Full Coverage Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest shade matchGolden Nude 16Score
Shade match55% of overall89
Colour96#e7ad80#ecae7dLooks identicalColour difference 1.2 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Golden Nude 16.

Same or better

  • $2.50 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Neutral rather than warm undertone
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for normal skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 18 Light Medium Neutral, against Tarte Face Tape Full Coverage Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest overall alternative18 Light Medium NeutralScore
Shade match55% of overall88
Colour95#e7ad80#ecb07fLooks identicalColour difference 1.3 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · peachOlive · neutral oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall73
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 18 Light Medium Neutral.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Olive rather than warm undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 Golden Nude 16

Match price
$39.50Ulta BeautyUlta Beauty
$2.50 less (6%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 18 Light Medium Neutral

Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.